Articles written in English.
Perspectives
Growth can look busy without becoming durable. This essay examines why visible activity is not the same as sustainable demand—and the infrastructure needed to turn momentum into growth that holds.
Perspectives
Why onboarding performance should connect completion, understanding, early value and continued participation. CX for AI · Season 1 · S01A12 A customer can complete onboarding, pass identity verification and open an account without ever reaching the first useful outcome. The funnel records success. The relationship may never really begin. This is the
Perspectives
Why a technically successful product can still create a poorly performing service. CX for AI · Season 1 · S01A05 AI products are often judged at the point where the technology performs: the model produces an answer, the assistant completes an interaction or the digital feature goes live. Customers experience something larger.
Perspectives
AI can expand participation, but it can also scale exclusion. This essay explores why inclusive design is both a right and a performance discipline—and how organisations can make unequal outcomes visible.
Perspectives
Policies can express responsibility; only operating capability can sustain it. This essay examines the boundaries, oversight, evidence and ownership that keep organisations answerable after AI systems go live.